Hi! I’m Rachel, a girl from a small Island in Michigan who was lucky enough to vacation in Florida every Spring. (Yes, an Island in Michigan. No, it’s not tropical!) From a young age I fell in love with sunshine and eventually bikinis, too. After struggling in college, I eventually thought to myself, why not just do something I love? I love bikinis and sunshine, so why not create my own bikini brand?! From there Longii Swim was born, in the summer of 2021, with my love for bikinis and also with the excitement and support from my parents.  

As I started thinking about what my brand should represent, I almost immediately established three core values that I wanted it to possess: Kindness, Inclusivity, and Sustainability. My goal is to build a supportive community that invites women of all kinds to share their love of swimwear and give back to their environment.

Kindness was a value instilled in me by my parents from the moment I was born. My dad especially, was kind and friendly to virtually every single person he encountered throughout his life. He always wore a big smile and never let you leave without a hug and a kiss on the cheek. He left an impact on every single person he met, just based on his kindness alone. 

On December 5th, 2021, my dad passed very suddenly and unexpectedly. Our whole world has been flipped upside down, and we’re still learning how to do life without him. My dad was so excited to see me following my dreams, and so I have to keep pushing forward for him. It is now my goal to continue spreading that same kindness that he spread for the rest of my life, now through Longii Swim. 

I promised my dad that I would follow my dreams and get us to the beach, but I’ll need all of the love and support I can get! This is only the beginning!

With love and sunshine, Rachel / Ralongii